Marketing Materials

It is said that marketing is ‘any activity that influences the exchange.’  The ‘exchange’ for most businesses is a product or service and although social networking, blogging, linking and all the variations on pay-per-click are top contenders for marketing on the internet, many businesses still rely on newsletters, flyers, direct mail pieces and other promotional methods to the word out.

Here are a few examples of materials marketing that I’ve been involved with from concept through execution. Each piece entailed:

• identification of the goal of the piece
• knowledge of the audience for which the piece was intended
• conceptualizing the idea, look and feel
• translating the concept to the graphic artist
• writing the copy
• proofing
• bringing to production within a timeline and budgetary framework

The list is by no means extensive but it’ll give you an idea of my work.

Promotional Pieces

Emerald Bay Events:

• Catering Events Flyer (front)

• Catering Events Flyer (back)

Walker Charters:

• Yacht Charter Flyer
  

Soundings of the Planet:

• Shapeshifters One Sheet

Tom Barabas Productions: 

• Tom Barabas Classical Healing One Sheet
• Tom Live Album One Sheet

Coco Coir Organic Potting Soil:

• Wholesale Sales Flyer

Articles:

• 1,000 Pound Salmon Eats Fisherman

Newsletters:

• 4th Corner Exchange (Monthly)
• YEHA (Your Equine Holistic Alliance – Electronic Press Kit)