Here are a few examples of materials marketing that I’ve been involved with from concept through execution. Each piece entailed:
- identification of the goal of the piece
- knowledge of the audience for which the piece was intended
- conceptualizing the idea, look and feel
- translating the concept to the graphic artist
- writing the copy
- bringing to production within a timeline and budgetary framework
The list is by no means extensive but it’ll give you an idea of my work.