Marketing Materials
Marketing Materials
It is said that marketing is ‘any activity that influences the exchange.’ The ‘exchange’ for most businesses is a product or service and although social networking, blogging, linking and all the variations on pay-per-click are top contenders for marketing on the internet, many businesses still rely on newsletters, flyers, direct mail pieces and other promotional methods to the word out.
Here are a few examples of materials marketing that I’ve been involved with from concept through execution. Each piece entailed:
- identification of the goal of the piece
- knowledge of the audience for which the piece was intended
- conceptualizing the idea, look and feel
- translating the concept to the graphic artist
- writing the copy
- proofing
- bringing to production within a timeline and budgetary framework
The list is by no means extensive but it’ll give you an idea of my work.
Promotional Pieces
Emerald Bay Events:- Catering Events Flyer (front)
- Catering Events Flyer (back)
Articles:
Newsletters:
- 4th Corner Exchange (Monthly)
- YEHA (Your Equine Holistic Alliance – Electronic Press Kit)
Marketing Materials
It is said that marketing is ‘any activity that influences the exchange.’ The ‘exchange’ for most businesses is a product or service and although social networking, blogging, linking and all the variations on pay-per-click are top contenders for marketing on the internet, many businesses still rely on newsletters, flyers, direct mail pieces and other promotional methods to the word out.
