I write creatively. Books, articles, marketing materials, newsletters, blogs…you name it. I particularly enjoy writing for the web, which is a delicious one-to-one medium and its own distinct art form.
Content Architecture organizes website text and grahics into a coherent structure that a majority of people can understand easily, clearly and quickly. It informs the design (how content is displayed and delivered) and the wireframe ( the skeleton of a website that details both navigation and page content). It is always guided by the desired user experience.
Online profit growth requires a combination of good technological architecture, a soundly built wireframe, great content architecture, compelling content, on and off-page SEO, automation applications (CRM systems, autoresponse systems, et al), monetizing features and social networks all seamlessly inter-related to serve the operations and goals of your business.